Russia, Moscow
«Crocus Expo» International Exhibition Centre
Exhibition Hall №4 (Expo 1, ground floor)
21-23 September, 2022
10:00 - 18:00

«ParkZoo Digital», September 28 - October 2, 2020

ParkZoo Digital logo

«ParkZoo Digital» – the first virtual international exhibition of pet industry

On September, 28, until October, 2, 2020 Russia hosted the first in the history of domestic pet business online exhibition «ParkZoo Digital». It welcomed 73 exhibitors — manufacturers, distributors, and overseas suppliers who want to launch on the Russian market. They presented a various range of products for pets: food, treats and feed additives, care products and cat litters, veterinary medicines and veterinary equipment, accessories, aquariums and much more.

The online format allowed to follow quarantine restrictions and to avoid risks. At the same time, it gave exhibitors and visitors opportunities to solve relevant business issues at the beginning of the autumn season: establish new contacts, make orders, review conditions, present new products, and find out the latest trends.

Participating companies presented their trade offers, news and new products, videos, as well as broadcasts from stands and webinars. The platform provided them with the opportunity to communicate with visitors via online chat, schedule meetings and meet within video conferences.

Guests from all over the world

Approximately 2,500 people visited the «ParkZoo Digital» exhibition – professionals from Russia, Belarus, Ukraine, Kazakhstan and other countries: 31 countries in total. Almost one third (29%) of all visitors are newcomers, those who never visited the exhibition before.

Diagram Visitors by type of activity

 

Traditionally, ParkZoo's strength is its business program. This year was not an exception: experts from the analytical agencies RNC Pharma and Nielsen shared the latest statistics and talked about current trends in sales of veterinary medicines and pet products in Russia. Yulia Dolzhenkova, an expert from  Zooinform made a presentation about the pandemic's impact on the global and domestic pet market and development trends. Visitors were also able to visit a workshop on financial planning from Natalia Rylkova, Financial Director of the Goldfish company. More than 400 people attended the «ParkZoo Digital» seminars.

Speakers

Course to an omnichannel fair

«ParkZoo Digital» was one of the first digital exhibitions in Russia. Despite the very fact that the organizers and exhibitors had little time to organize and master the new format, they did an excellent job and made the event productive.  

The new format of the «ParkZoo» exhibition has absolute advantages. These are new users who, for various reasons, don't visit the event physically, but found the online format attractive. This means more communication opportunities — the exhibition can be visited by people from different time zones, broadcasts can be viewed in recordings at a time when it is convenient for each visitor, and even within the next month. This is an opportunity to talk and meet online with the owners and leaders of companies and their top management at a certain designated time.

Рис  3 фото Моргунова НД         

"The digital format proved to be quite effective, and most of the participants and visitors were satisfied with the results. It is very important that the restrictions associated with the pandemic did not become an obstacle to one of the most important annual events of the pet business, — commented on the results of the exhibition, its Director Natalia Morgunova. — We live in an era of change, and «ParkZoo» is moving forward with the entire industry, mastering new technologies and new opportunities. Therefore, I believe that in the future the exhibition will be multi-channel, and the online platform will become an integral part of the traditional «ParkZoo»."

In her letter of thanks, Natalia Morgunova called the participants and guests of the exhibition the most progressive and innovative representatives of the Russian pet industry. And invited everyone to the 10th «ParkZoo» international exhibition of pet industry, which is scheduled for 22–24 September 2021, Moscow, Russia.


 





Exhibition «ParkZoo 2021» - Thanks from Natalia Morgunova

29.09.2021

Dear colleagues! Sometimes it is difficult to express emotion and warmth in words as a sign of gratitude. Thank you for supporting the project in such a difficult time, for supporting, for believing, and I'm just sure that you have never regretted it! We will definitely analyze, correct mistakes that’s we’ve made, improve what we did not do well enough. The location is new, and we learned some features already in the course of the exhibition. And it is possible to evaluate the location only by holding an event on it. Starting preparations for ParkZoo 2022, which will be held at Crocus Expo from September 21 to 23, Expo 1, Halls 3 and 4, I want to receive feedback from you with constructive suggestions and wishes. I am really looking forward to it, I will not leave a single letter and appeal unanswered. I wish you all good health, take care of yourself and your loved ones. We will be in touch!  

The third and final day of the exhibition «ParkZoo 2021» ended

25.09.2021

Dear Colleagues! The 10th International Pet Industry Exhibition «ParkZoo 2021» was successfully held in Moscow on September 22-24, 2021 in the «Crocus Expo» International Exhibition Centre. Materials about the exhibition have been transferred to the ARCHIVE PARKZOO section.

The exhibition «ParkZoo 2021» has begun!

22.09.2021

Dear colleagues! The exhibition «ParkZoo 2021» has begun! Venue: Moscow region, Krasnogorsk district, Krasnogorsk, Mezhdunarodnaya str., 18. Crocus Expo IEC, Hall 11 (Expo 2, third floor). Exhibition opening hours: September 22-24, 2021, 10:00-18:00. To visit the exhibition, go through the online registration and receive to your specified e-mail a personal electronic invitation with a barcode to  the  exhibition «ParkZoo  2021»  / «ParkZoo Digital». Have a good time at the exhibition, get useful contacts and mutually beneficial contracts!

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