Photos courtesy of the exhibition organizers

A Territory of Professionals

«ParkZoo 2025» has further strengthened and expanded its role as a space for meetings, communication, and collaboration among industry professionals. Visitor traffic increased by 15% this year, while exhibition stands became more “optimized” in both size and content. Exhibitors focused even more on meaningful and effective interaction with visitors and peers.

The pet industry is maturing: participants increasingly view the exhibition not as a festive occasion, but as a platform for structured, goal-oriented professional work.

The Scale of the Exhibition

Just a few years ago, «ParkZoo» exhibitors could compete in showmanship — from live performances and mascot costumes to booth raffles, robotic dogs, and other crowd-pulling attractions. In 2025, however, the focus shifted. Entertainment gave way to business. Stands became more about dialogue than display.

At the largest booth — that of the APZ “Triol” — the communication zone became the centerpiece, while the company’s products and projects were arranged along the perimeter. “Euro-Product-K” separated its meeting area with a transparent wire-mesh partition, creating clear boundaries while maintaining an open-space concept. “Valta” united its many brand booths under the concept of an “Emerald City,” where visitors were guided through business tours “along the yellow brick road.” The format proved successful — all tour slots were booked even before the exhibition began.

Of course, the event retained its signature atmosphere. «ParkZoo» has long been a gathering point of positive emotions that the industry builds up over the year and releases during three “happy days” at Crocus Expo. Colleagues come to «ParkZoo» to reconnect, exchange ideas, and feel part of a large professional community.

The main focus of «ParkZoo 2025» was business efficiency: the design and ergonomics of the bright, large-scale stands were all geared toward creating a comfortable environment for work. While snacks and refreshments accompanied many discussions, they were clearly not the main attraction for exhibitors.

According to organizers, 2,760 staff members worked at exhibitors’ booths this year — each serving as a source of positive energy and valuable insights for 15,500 visitors.

Sergey Demchenko,
CEO of Pet Care Company:

“We are delighted to return to ParkZoo after several years away. Participating in the exhibition gave us an excellent opportunity to showcase our new products and rebranding. We strive to keep up with the times, and it’s important for us to share our progress and achievements with partners. We had numerous meetings, including with new clients.”

A New Stage of Digitalization 

«ParkZoo 2025» featured an updated mobile application — the most functional version to date. It offered convenient navigation through the exhibition, a detailed business program schedule, an exhibitor catalog, and a contact exchange system via QR code scanning on badges.

The active use of the app demonstrated that the industry’s key event is gradually evolving into a digital ecosystem. «ParkZoo» is no longer just an offline exhibition — it has become a platform enabling a new level of business communication, visitor comfort, and systematic data collection and exchange.

Olesya Miroshnichenko,
CEO of Ferplast:

“We didn’t participate in ParkZoo last year, and this time it truly felt like coming home. It was a great opportunity to show that Ferplast continues to operate in Russia, remaining true to our mission — the comfort and safety of pets. We reconnected with partners we had lost touch with, met new clients, pleasantly surprised our existing partners with innovations, and agreed on new SKUs for store shelves.

Personally, the exhibition was a source of inspiration and joy — in Moscow’s fast pace, it’s hard to meet everyone. ParkZoo gives this unique chance to exchange more than words and business offers.”

Business Program

The «ParkZoo 2025» business program reflected the exhibition’s importance as a key platform for industry development. Over three days, the Crocus Expo conference halls hosted dozens of presentations and workshops, attracting professionals from across the pet sector — from analysts and manufacturers to groomers and breeders.

On September 24, the National Association of the Pet Industry (NAZ) held two major conferences — “Labeling: The First Anniversary” and “Opportunities for the Pet Industry” — dedicated to regulatory updates and market prospects (see separate coverage in this issue).

On September 25, Denis Dolgachev and Marina Maksimenko from Nielsen presented new data on consumer behavior and market trends in the pet products segment. Their report was among the most anticipated, as insights into pet owner consumption patterns are key for both tactical and strategic business planning.

Next, Nikolai Bespalov, Development Director at RNC Pharma, gave an in-depth overview of retail trends in veterinary medicines and feed additives.

The “breeding” segment of the program was curated by the DOG-PROFI Academy. Veterinarians and experts — Anna Makarova, Ilya Isaev, and Lilyana Sapitskaya — discussed breeding, nutrition, and neonatology in puppies and kittens, as well as modern approaches to disease prevention. The second part of the program focused on marketing and client relations: Nikita Prokhorov spoke about reputation management and social media growth, while Ingosstrakh specialists covered pet insurance topics.

Within the exhibition, the 14th GroomingFest took place, featuring renowned Russian and international stylists — Varvara Karandashova, Yulia Vodolazko, Johnny Lee, and others — who demonstrated salon and show grooming techniques. The event concluded with Grooming Business Day, dedicated to the professional groomer community and the future of the industry.

National Pet Industry Awards

On the first day of “ParkZoo,” at the Zooinform stand, a ceremonial announcement was held to present the results of the National Pet Industry Awards.

The winners in the “Brand of the Year” category were

Brand of the Year:

Felix (cat food)

Chappi (dog food)

RIO (bird feed)

Little One (rodent diets)

CAT STEP (cat litter)

Dreamies (treats)

Special Awards:

Manufacturer of the Year — Limkorm Group

Veterinary Manufacturer of the Year — VIC Group

Breakthrough of the Year — AWARD pet food brand

Debut of the Year — PETEXPERT plant

See the full results of the National Pet Industry Rating.

As part of the ceremony, Zooinform also recognized the winners in the «New Product of the Year» category.

Exhibitors proudly displayed their awards at their booths, turning recognition in the ranking into a marketing advantage.

This synergy between the exhibition and the rating establishes a new standard for industry events: «ParkZoo» gains an additional level of value for both visitors and participants, while the rating becomes a benchmark and evaluation tool for the market.