Russia, Moscow, ECC "Sokolniki", pavilions 2, 3, 4, 4.1, 4.2, 7A
September 22-24, 2021
9:00 - 18:00

News

Date: 10/12/2020

ParkZoo Digital logo

«ParkZoo Digital» – the first virtual pet industry exhibition

On September, 28, until October, 2, 2020 Russia hosted the first in the history of domestic pet business online exhibition «ParkZoo Digital». It welcomed 73 exhibitors — manufacturers, distributors, and overseas suppliers who want to launch on the Russian market. They presented a various range of products for pets: food, treats and feed additives, care products and cat litters, veterinary medicines and veterinary equipment, accessories, aquariums and much more.

The online format allowed to follow quarantine restrictions and to avoid risks. At the same time, it gave exhibitors and visitors opportunities to solve relevant business issues at the beginning of the autumn season: establish new contacts, make orders, review conditions, present new products, and find out the latest trends.

Participating companies presented their trade offers, news and new products, videos, as well as broadcasts from stands and webinars. The platform provided them with the opportunity to communicate with visitors via online chat, schedule meetings and meet within video conferences.

Guests from all over the world

Approximately 2,500 people visited the «ParkZoo Digital» exhibition – professionals from Russia, Belarus, Ukraine, Kazakhstan and other countries: 31 countries in total. Almost one third (29%) of all visitors are newcomers, those who never visited the exhibition before.

Diagram Visitors by type of activity

 

Traditionally, ParkZoo's strength is its business program. This year was not an exception: experts from the analytical agencies RNC Pharma and Nielsen shared the latest statistics and talked about current trends in sales of veterinary medicines and pet products in Russia. Yulia Dolzhenkova, an expert from  Zooinform made a presentation about the pandemic's impact on the global and domestic pet market and development trends. Visitors were also able to visit a workshop on financial planning from Natalia Rylkova, Financial Director of the Goldfish company. More than 400 people attended the «ParkZoo Digital» seminars.

SpeakersCourse to an omnichannel fair

«ParkZoo Digital» was one of the first digital exhibitions in Russia. Despite the very fact that the organizers and exhibitors had little time to organize and master the new format, they did an excellent job and made the event productive.  

The new format of the «ParkZoo» exhibition has absolute advantages. These are new users who, for various reasons, don't visit the event physically, but found the online format attractive. This means more communication opportunities — the exhibition can be visited by people from different time zones, broadcasts can be viewed in recordings at a time when it is convenient for each visitor, and even within the next month. This is an opportunity to talk and meet online with the owners and leaders of companies and their top management at a certain designated time.

Рис  3 фото Моргунова НД         

"The digital format proved to be quite effective, and most of the participants and visitors were satisfied with the results. It is very important that the restrictions associated with the pandemic did not become an obstacle to one of the most important annual events of the pet business, — commented on the results of the exhibition, its Director Natalia Morgunova. — We live in an era of change, and «ParkZoo» is moving forward with the entire industry, mastering new technologies and new opportunities. Therefore, I believe that in the future the exhibition will be multi-channel, and the online platform will become an integral part of the traditional «ParkZoo»."

In her letter of thanks, Natalia Morgunova called the participants and guests of the exhibition the most progressive and innovative representatives of the Russian pet industry. And invited everyone to the 10th «ParkZoo» international pet industry exhibition, which is scheduled for 22–24 September 2021, Moscow, Russia.

 



Results of the «ParkZoo Digital» summed up

12.10.2020

«ParkZoo Digital» – the first virtual pet industry exhibition On September, 28, until October, 2, 2020 Russia hosted the first in the history of domestic pet business online exhibition «ParkZoo Digital». It welcomed 73 exhibitors — manufacturers, distributors, and overseas suppliers who want to launch on the Russian market. They presented a various range of products for pets: food, treats and feed additives, care products and cat litters, veterinary medicines and veterinary equipment, accessories, aquariums and much more. The online format allowed to follow quarantine restrictions and to avoid risks. At the same time, it gave exhibitors and visitors opportunities to solve relevant business issues at the beginning of the autumn season: establish new contacts, make orders, review conditions, present new products, and find out the latest trends. Participating companies presented their trade offers, news and new products, videos, as well as broadcasts from stands and webinars. The platform provided them with the opportunity to communicate with visitors via online chat, schedule meetings and meet within video conferences. Approximately 2,500 people visited the «ParkZoo Digital» exhibition – professionals from Russia, Belarus, Ukraine, Kazakhstan and other countries: 31 countries in total. Almost one third (29%) of all visitors are newcomers, those who never visited the exhibition before.

«ParkZoo Digital» materials will be available until November 2, 2020

05.10.2020

The exhibition «ParkZoo Digital» has ended. «ParkZoo Digital» materials will be available for the registered visitors and exhibitors on the website http://parkzoo.online until November 2, 2020.

The exhibition «ParkZoo Digital» - Thank you for participating!

02.10.2020

Dear colleagues! I would like to thank you from the bottom of my heart for your trust and support of «ParkZoo Digital». In our difficult time for business, it is important not to stand still, to move forward all the time, to master new technologies, new opportunities, and new horizons. We have shown this by holding the «ParkZoo» exhibition in a new format. You are the most progressive and innovative representatives of the Russian pet industry. I appreciate your hard work and understand the scale of your contribution to the development of the Russian pet business. About two and a half thousand people attended the event. For the first event of the online format is very good attendance. The exhibition materials will be available on the website until November 2, 2020, and those who did not have time to visit the exhibition during the days of the event will have the opportunity to get acquainted with the exhibition on the website http://parkzoo.online. Thank you for your productive work at the exhibition, creative and prompt preparation. I look forward to your assessment of the new format, constructive criticism, tips and suggestions. After all, feedback helps us develop, move forward, and make better, important, and much-needed business events. I sincerely wish you energy, strength, good luck, and the realization of all your goals and plans. I respect and appreciate everyone very much.   Sincerely yours, Natalia Morgunova  

Please login or register: