«ParkZoo Digital» – the first virtual international exhibition of pet industry
On September, 28, until October, 2, 2020 Russia hosted the first in the history of domestic pet business online exhibition «ParkZoo Digital». It welcomed 73 exhibitors — manufacturers, distributors, and overseas suppliers who want to launch on the Russian market. They presented a various range of products for pets: food, treats and feed additives, care products and cat litters, veterinary medicines and veterinary equipment, accessories, aquariums and much more.
The online format allowed to follow quarantine restrictions and to avoid risks. At the same time, it gave exhibitors and visitors opportunities to solve relevant business issues at the beginning of the autumn season: establish new contacts, make orders, review conditions, present new products, and find out the latest trends.
Participating companies presented their trade offers, news and new products, videos, as well as broadcasts from stands and webinars. The platform provided them with the opportunity to communicate with visitors via online chat, schedule meetings and meet within video conferences. Approximately 2,500 people visited the «ParkZoo Digital» exhibition – professionals from Russia, Belarus, Ukraine, Kazakhstan and other countries: 31 countries in total. Almost one third (29%) of all visitors are newcomers, those who never visited the exhibition before.