The 2022 ends. What was it like for us, for everyone? Different, because we are all individual and unique!
The New Year is always associated with new plans, discoveries, meetings.
I congratulate you on the upcoming New Year, let the warmth and comfort of the house surround you, hope is inspired by an active and positive environment, loved ones are pleased with success.
Dear colleagues!
Two months have passed since the end of the exhibition «ParkZoo 2022».
I am sure that the results have been summed up, contacts have been fixed, supplies are coming.
Despite the difficult period, we live, work, think, do not plan so far, and the plan has become more like a scenario.
Dear exhibitors!
It's been almost a month since our last meeting.
I think that the preliminary results of participation in the exhibition have been summed up.
A post-release and photos have been published on the «ParkZoo» website.
In 2022, the pet market lost some of its foreign brands, but gained new opportunities for the development of local brands and domestic production of pet supplies. How the industry responded to the needs of the market and to what extent it was able to implement import substitution was shown by the main exhibition of the Russian pet industry «ParkZoo», held from September 21 to 23 at the Crocus Expo IEC in Moscow.
Dear colleagues!
Three days of the «ParkZoo» exhibition raced by in a blur. Everything passed so quickly, brightly and in one breath. I have a feeling that I didn't have enough time to talk to someone, didn't hug someone and didn't thank them personally.
Dear Colleagues!
The 11th International Pet Industry Exhibition «ParkZoo 2022» was successfully held in Moscow on September 21-23, 2022 in the «Crocus Expo» International Exhibition Centre.
Materials about the exhibition have been transferred to the ARCHIVE PARKZOO section.
Please note that in order to attend the events within the framework of ParkZoo 2022, you must register for the exhibition
REGISTRATION OF VISITORS OF «ParkZoo 2022»
A tour of the exhibition for new pet stores will take place on September 21 and 22 at 10:30 AM. It will be conducted by Yulia Dolzhenkova, Development Director of «Zooinform» and Elena Krupina, Marketing Director of «Valta Pet Products».
September 21
Venue: Сonference hall
11.30 – "The impact of lifelong learning on the growth of the average check + industry educational programs". Lecturer - Alexandra Khlyzova, Rector of the online Academy of the National League of Instructors, methodology of online educational projects of the Career Center of the Academy of Pet Business of «Valta», member of the National Association of Media Researchers;
12.15 – "Personnel as a strategic business partner: material motivation, principles of non-material motivation in retail". Natalia Shestakova, Director of the Academy of Pet Business of «Valta Pet Products».
13.30 – Private event for business "CJM (customer's way) – as a basis for building communication with the buyer". SberUniversity.
15.30 – "Why do pet store sellers not want to study?" - Content director of «Zooinform», business coach Alexander Kolchin.
September 22
Venue: Сonference hall
11.30 – "Trends and analytics". Evgeny Konev, Head of the group for working with retailers in the Center, North-West, South and Volga regions of NeilsenIQ;
12.15 – "The magic of merchandising". Natalia Shestakova, Director of the Academy of Pet Business of«Valta Pet Products»;
13.00 – "7 tools for effective pet store management". Natalia Shestakova, Director of the Academy of Pet Business of«Valta Pet Products»;
14.00 – "Digital in Petretail - how to attract an audience?" Alexander Aksenov, digital expert, Marketing Department of «Valta Pet Products», Semyon Krutitsky, Head of Internet Marketing of«Valta Pet Products»;
14.45 - "Eco-system of a pet store: pet-friendly community as a sales driver". Working with the community of owners, organizing holidays." Alina Naumova, head of the project "Tail News", Yana Avdeeva, head of trade marketing, experts of the marketing department of «Valta Pet Products»;
15.15 – training cafe (demo of Business games). A selection of business games on soft skills and managerial competencies. Natalia Shestakova, Director of the Academy of Pet Business «Valta Pet Products».
September 23
Venue: Сonference hall
11.00 – "Educational programs for sellers. The basics of the profession", Anastasia Mikhaleva, Career Center of«Valta Pet Products»;
11.45 – "Application of AR (augmented reality) for business", Sergey Vasiliev, Head of Special Projects and Production Department of«Valta Pet Products»;
12.30 – "Why a veterinary pharmacy in a pet store. Veterinary drugs as an additional sale. Effective veterinary office in a pet store", Taisiya Ilyina, head of vet.marketing«Valta Pet Products»;
14.00 – "Effective online store", Viktor Sadovsky, e-com marketing specialist of«Valta Pet Products»;
14.30 - "Grooming room in a pet store", Tatiana Maslova, grooming marketing specialist of«Valta Pet Products».
September 21-23, 2022
XI Grooming Festival GROOMINGFEST 2022
Organizers:«Milord» LLC with the support of «ARTIS Expo» LLC
Venue:Exhibition Hall №4 (Expo 1, ground floor)
The program is under approval.
